Meta Ads Campaign for a Tattoo Artist

Deliverables

1. Meta account set up  

Established and configured the client’s Meta advertising account, laying the foundation for all Facebook and Instagram advertising activities. Ensured the client's website compliance with GDPR regulations.

2. Audience Research  

Audience research was done to identify and segment client’s target audience to make sure ads were shown to the most relevant and high-intent users. This process involved analysing demographics, interests, behaviours, and past engagement data to refine targeting.

By leveraging lookalike audiences, interest-based segmentation, and retargeting strategies, budget efficiency was maximised, reducing ad spend wastage while increasing conversion potential.

3. Campaign builds & management  

Built and managed multiple advertising campaigns across Meta’s inventory, implementing a mix of awareness and retargeting campaigns.

Continuously optimised performance by analysing key metrics, adjusting targeting, creatives to maximise reach, engagement, and conversions.

Project Results

The Meta Ads campaign successfully acquired clients for the artist with a cost of £5 per contact and £10 per booking, ensuring cost-effective lead generation. The campaign delivered an estimated ROAS of 60.2, demonstrating strong profitability and efficient budget allocation.