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Digital Diagnostics
Whether you're just getting started or already running ads but not sure what’s actually working, The Pulse Check gives you a no-fluff audit to uncover blind spots and highlight growth opportunities.
Digital Diagnostics Deliverables
Building foundations for paid marketing success is an important first step. Always making sure we know how to walk before we start running.
Ad Platform Audit
We’ll audit or help set up your marketing tech stack from ad platforms like Google Ads, Meta Ads Manager, and LinkedIn, to Google Analytics, and GTM.
From campaign structure to keyword targeting and creative strategy, you’ll get a full breakdown of what’s helping (or hurting) performance.
#GoogleAds #MetaAds #GTM #GoogleAnalytics
Funnel & Tracking Health Check
Already running campaigns but not sure if they’re actually working? Are leads dropping off somewhere? Is your tracking firing correctly?
We’ll dissect your current strategy from funnels and messaging to audiences and objectives, and identify high-impact tweaks to boost your ROI.
#MarketingStrategy #BusinessObjectives
Compliance & Conversion Setup Review
We’ll review your tracking, cookies, and consent setup to ensure your business is compliant with data laws (GDPR, DPA, ICO) and your conversions are firing cleanly so your data is accurate, trustworthy, and ready for scaling.
#GDPR #DPA #ICO #Data #MarketingCompliance
Strategy for Growth
This service is all about translating your business goals into a smart, data-backed marketing plan. From channel selection and creative direction to KPIs and budget, we’ll build a strategy that’s made to win when it’s time to launch.
Strategy for Growth
From a tailored strategic roadmap to effectively positioning your brand. We can already walk, so let’s start running now!
Strategic Roadmap Development
A single channel or omni-channel plan tailored to your business objectives, funnel stages, and customer journey, whether you're focusing on Google Ads or Meta Ads, or a hybrid strategy.
We'll map what to do, when, and why.
#GoogleAdsStrategy #MetaAdsStrategy
Content Themes, Media Plan & Ad Messaging
Creative that converts starts with strategy. You'll get high-level ad angles, hooks, and content direction that aligns with your audience’s psychology, plus platform-specific recommendations for media type and cadence.
#AdContentStrategy
#Messaging
KPI Targets, Budget Recommendations & Timeline
Know what success looks like before you start spending. We'll define your primary KPIs that align with your overall business objectives, budget ranges by channel, and rollout timeline, so we know where to focus and when to scale.
#MarketingEffectiveness #PaidMediaPlanning
Retiner Basis
The Launchpad is your done-for-you execution and optimisation retainer. Whether you're continuing from The Game Plan or want a performance partner to take over your campaigns, this service covers the full digital marketing lifecycle - setup, reporting, testing, and scaling.
Retainer Deliverables
For when we're ready to turn the strategic plans into actionable results and beyond to stay ahead of the curve.
Campaign Setup Across Google, Meta & More
From account structure and audience targeting to creative uploads and conversion tracking, your campaigns will be built with precision from day one.
We make sure everything is set to perform, not just run.
#DigitalMarketingStrategy #PaidMediaStrategy
Performance Monitoring, Reporting & Insights
Expect more than just dashboards. You'll get proactive performance reviews, platform-specific insights, and monthly or bi-weekly reporting that tells you what’s working, what’s next, and where to shift focus.
#CampaignManagement #Reporting #LookerStudio
Ongoing Optimisation & Scaling Strategy
We don’t “set and forget.” Campaigns are continuously optimised through A/B testing, budget reallocation, creative refreshes, and scaling levers, whether that’s pushing high-ROAS campaigns, expanding audiences, or testing new funnel stages.
#DataAnalysis #DataDrivenMarketing
Book Your Free Compass Consultation
Not sure which services are right for you? Let's discuss your goals and find the best solution together.
Explore: If you need top-level guidance to clarify your needs and detailed insights into the services I offer.
Partner: To dive straight into collaborating to achieve your marketing goals.
Collaborate (fellow marketers): If you're looking to collaborate on broader marketing initiatives.
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