Google Ads Audit &Tailored Strategy

Google Ads Audit Main Findings

50% of the budget was being wasted on irrelevant keywords, generating low-quality traffic and resulting in 0 conversions, a very high bounce rate, and low average session duration.

Low-quality ads and poor keyword quality led to ~60% of impression share loss, negatively impacting ad rankings.

Inappropriate match types caused further budget wastage and contributed to low ad relevance.

The website was not 100% compliant with GDPR/DPA regulations, exposing the business to potential legal risks.

Solution

A tailored strategy was developed to significantly improve Google Ads performance. Key components included:

1. Keyword & Match Type Optimisation

A detailed audit of keywords to eliminate wasteful spending and focus on high-intent, relevant terms.

2. Compelling Copy Creation:

Ad copy was restructured with benefit-driven messaging tailored to the target audience, highlighting businesses selling unique points.

2. Tracking & Reporting:

Proper tracking implementation for accurate data collection allowing for data-driven decision-making.

4. Compliance Adjustments

Steps were taken to ensure full GDPR/DPA compliance.

Project Results

1. Google Ads Conversion Rate:

Increased by 187% following the launch of the new strategy and subsequent optimisation.

2. Impression Share:

Improved by 291%, even as the brand is currently competing in a market dominated by established leaders.

3. Budget Efficiency:

Wastage was reduced to a minimal amount to make sure budgets were used in high-performing campaigns.

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